RocketTheme Blog
Why Your Brand Should Blog, and How to Get Started
- Friday, 03 February 2017 15:25
Starting a blog is a fun and rewarding experience for individuals, professionals, and businesses alike. Blogs give you and your business a voice, and that voice can lift your brand to new heights.
You're reading this right now on RocketTheme's blog. We created this blog to keep our members updated on our ongoing projects, and share tips to help them get the most out of their website.
A lot of brands today create blogs for the same reasons. It provides a service to your audience, but it also helps you in other ways.
How a Blog Can Help Your Business
Your search ranking is one of them. Did you know that Google and other search engines use algorithms to determine where to place your website in search results? These algorithms measure your site's influence, usability, relevance, and authority on a given subject.
Let's say you are a plumber, and you want to get more people to visit your website. This means that when someone searches for a plumber, or a problem that might result in them wanting one, they see your site.
So, you can create a blog and add it to your website. You can use this blog to share tips to help people troubleshoot common issues, or spread awareness about dos and don'ts when it comes to plumbing.
These blog posts are each searchable, discoverable parts of your website. If someone in your area searches "how to unclog a sink," there is a good chance Google would pair your blog post with their search results. You're nearby, and you have a solution to the problem.
A good company blog, also referred to as content marketing, has content that people will want to share on social networks. Industry news related to your business is an example of this type of content.
If you're a plumber and you know what would cause copper levels to increase in pipes, covering the subject on your blog will give a sharable resource to people that want to better understand the subject. They may share your link to pass that knowledge on to others.
If you're an expert on a given subject, that post could even be linked to a much larger website, giving you more traffic and brand awareness. It would also help to boost your search ranking.
How to Create an Effective Blog
So, you want to create a blog, but don't know where to start? The folks at FirstSiteGuide have created a great step-by-step guide to help you out.
They also created this information-packed infographic.
Summary
Blogs are everywhere. There are millions of them online, and they're not going anywhere any time soon. Starting one is a great way to stake your claim on the Internet.
For individuals, blogs are a great outlet. They enable you to share experiences, opinions, and expertise to the world.
For businesses, they offer enhanced brand awareness and a bigger online footprint. This makes your brand easier to discover, and more relevant to your target audience.
Whether you're getting started in the blogging world, or you've been here a while and want to make more of an impact, we have you covered with over 80 premium themes for WordPress.
Do you blog? Let us know what you blog about in the comments section below.