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In addition to longer load times, the experience of scrolling and navigating through the site can be jittery and unpleasant if images are not optimized. Take some time to run images on the site through an image optimization program.
Joomla Grav Wordpress Articles /blog/design/148-five-ways-to-make-your-site-more-mobile-friendlyIt could also help determine the color scheme for the site, as one that plays off the logo will be less likely to clash in an unpleasant way down the line.
RocketTheme Articles /blog/design/166-website-planning-tips