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If we see it from another point of view, no one cares about “What do we do?” (characteristics), on the contrary, the only thing they care about is “What’s in it for me?” (benefits), but even more importantly, which they don’t realize, is “How will it make me feel?” (emotions).
RocketTheme Articles /blog/reviews/198-achieve-maximum-conversions-by-transmitting-emotionsThis is one of the primary reasons Amazon adopted its 1-Click checkout that enables you to find a product and buy it without having to go through the entire checkout process if you already have information on file.
Wordpress Joomla Magento Articles /blog/team/140-five-tips-to-boost-sales-from-your-online-store