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Not only do you have to compete to get the word out about your project, but you have to compete with a multitude of reasons many potential backers are wary of backing a project form a company they have never heard of before. This is where a website can come in handy.
RocketTheme Articles /blog/team/128-how-can-your-website-help-with-crowdfundingSome people are also very wary of posts made using a platform that allows for automatic scheduling. This may be a minority of the users out there, but it is a trend worth paying close attention to. These tools are useful ways to keep track of multiple social accounts at once.
RocketTheme Articles /blog/reviews/127-three-great-tools-for-social-media-management