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I have a couple suggestions for your site, mainly the front page.
For starters, I do not think your landing page has enough of your ecommerce content available. You should feature your most popular items so people have the chance to add something to their cart as soon as they land on the page. This will help create that extra commitment and generate extra sales.
I don't see many (if any) calls to action. Create some calls to action for people to buy your product! Let them know how great it is, how little time is left on a certain special, what the great savings are etc. I do a lot of digital marketing and some more elements like these combined with cart items on your front page will be a great combo!