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Yes, it might make total sense that this banner space should be used for something, but wouldn't it be better to use it to advertise specific areas of your site (or other sites you own) in lieu of an eyesore like this? You might also want to avoid conflicting sponsors.
RocketTheme Documentation /docs/technical_tips/blogging/sponsors.mdStep 5: Payment The final step to setting up an account involves choosing a payment method. Payouts can be done by way of a mailed check, or via direct deposit.
RocketTheme Documentation /docs/accounts_billing/affiliates.mdChapter 5 focuses on products, explaining how to set up your catalog, add shipping rates, add configurable products etc.
Magento Articles /blog/reviews/69-magento-development-cookbook-reviewThis defeats blindness to banner ads and gives the advertiser a more significant ad for the site's audience. They can also go into a lot more detail about a product and/or service than they otherwise could.
RocketTheme Articles /blog/team/126-five-ways-to-monetize-your-content