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In a study done by the Association for Consumer Research (ACR), it was found that buying decisions are not exclusively based on rational points such as the characteristics of a product compared with that of the competition, but in the emotions of jealousy, pride, greed, fear, happiness, love, pleasure
RocketTheme Articles /blog/reviews/198-achieve-maximum-conversions-by-transmitting-emotionsPeople are reluctant towards submitting their email addresses to a new email list with a fear of receiving many unworthy emails. Make sure that you are not one of them. Different lists need to be made for the same set of subscribers.
Wordpress Articles /blog/wordpress/250-a-complete-guide-to-creating-a-wordpress-email-marketing-campaign