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In fact, some of the best strategic posts out there do not even mention the brand's products at all. They are useful, sharable, and they generate conversation. Conversation establishes relevance, and relevance is exactly what you need to keep your site on your customer's minds.
RocketTheme Documentation /docs/technical_tips/ecommerce/build_an_audience_for_ecommerce.mdIf two of them share a link, you have potentially tripled the amount of people that have been exposed to your brand's name. They'll subconsciously remember it, even if they do not actually click the link.
RocketTheme Documentation /docs/technical_tips/blogging/how_to_build_an_audience.mdIt also does not hurt if every article search engines crawl on your site furthers your brand's authority with a given topic. While no one outside of these organizations really knows exactly what the authority algorithms look for, this step could not hurt.
Joomla Wordpress Documentation /docs/technical_tips/blogging/seo.md