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If you want your brand’s personality to be light and friendly, then be so. Write your website’s written content in a voice that conveys your brand’s personality, and stick to it. One interesting brand that has mastered the art of injecting personality into its website is Spokes Eclectic Pedicabs.
RocketTheme Articles /blog/design/173-how-to-tell-a-story-with-your-websiteYou can only get so far by telling your brand’s story through one-way communication. By enabling your customers to become part of that, you will be much better positioned for success in the long term. Add a Forum Having user forums on your site is an excellent start.
RocketTheme Articles /blog/team/201-three-ways-to-generate-traffic-on-your-site-in-2016Unless you’re planning to add custom styles to your visual editor that cannot otherwise be achieved through the use of plugins, I’d recommend going with Option #1.
Wordpress Articles /blog/wordpress/232-add-custom-styles-more-easily-to-the-wordpress-visual-editor