Ben Lee wrote:
Larger stores require more actual backend store functionality which Ecwid and others simply do no offer. I think people really underestimate what Magento is capable and since most assume you just click around like you do in Joomla, they end up missing the very valuable side of the system.
Ben can you expand on this comment a little. Because I use Ecwid and it does a lot in the backend and would like a couple of specific examples of what Magento can do that Ecwid can not.