As you may well know we publish all our product updates here:
www.rockettheme.com/product-updates
We also have an RSS Feed there. With just about any RSS reader or software you can typically create rules to highlight or notify you of certain events, like anytime a new feed item contains the word "RokSprocket" for example.
If you don't want to use RSS software though and would still like to get notified for specific product releases, well then this guide is for you 
Fist thing you'll need to do is set up an account here:
ifttt.com/
Create a New Recipe
This image is hidden for guests.
Please log in or register to see it.
Your "This" is going to be their RSS Applet, so search for "rss"
This image is hidden for guests.
Please log in or register to see it.
Your Trigger is going to be "New feed item matches"
This image is hidden for guests.
Please log in or register to see it.
Get the Current Update RSS feed from here:
www.rockettheme.com/product-updates
This image is hidden for guests.
Please log in or register to see it.
Enter the Feed URL, choose your keyword of the Product you want the updates for, and click "Create Trigger". Here, I'm using "Requiem"
This image is hidden for guests.
Please log in or register to see it.