I'm sure that this has already been considered but I figured I would throw it out there anyway.
Andy, have you ever considered releasing a SMF theme similar to what you have here and at Joomla.org?
My thought is that it could be a huge boost for the club name, release a SMF template with the requirement of a link to rockettheme in the footer. It could yield you thousands of back links to your site, and possibly a huge amount of new customers.
The footer link could be targeted for joomla template etc. and could easily make your site the #1 search result.