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Coupled with all that Joomla 2.5 has to offer, the Gantry platform, and this beautiful RT template my client is very happy!
Not a lot of bells and whistles...
RokGallery - Image galleries
Google Maps - The use of Google Maps for directions and some imaging
Custom Calculator - To calculate the approximate tons of material required for projects
As it is with many clients, this business owner is busy shuffling dirt and equipment all over central California and has little time for Joomla / content.
Hopefully this will change in the near future. Though the site "looks" good. Content remains King when it comes to SEO.
Regarding content, some businesses only need a brochure site. In those cases, SEO is not as important as SEM where a few additional good landing pages will do the trick well.
Yes I agree about the SEO and SEM. I'm encouraging many of my clients to do just that. They tend to come in wanting all this stuff... not understanding how much time it takes to develop and maintain.