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Gemstone Website

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    • ladbroke's Avatar
    • ladbroke
    • Sr. Rocketeer
    • Posts: 166
    • Thanks: 4

    Gemstone Website

    Posted 11 years 7 months ago
    • Hi, just completed a site for a gemstone company, based in London www.wardgemstones.com

      The design brief was: "Can you build me a site please?!" Pretty much free rein with regard to colour and design/layout. More effort has been put into functionality rather than styling, so that probably needs some work moving forwards.

      It's an e-commerce site built using Magento. It's been a long project due to many different reasons, but it went live a few days ago. There are just under 20,000 products, and I'm waiting for about 25% of the images still, but these will be added in the next couple of months once the photographer has finished.

      Specs:
      Magento 1.7.0.2
      Rockettheme Ionosphere template & associated extensions
      Clist: (a discontinued magento extension for displaying categories & sub-categories)
      Activo url shortener: (to avoid duplicate content issues in Google it doesn't display the category in the URL, just the product URL)
      Magmi: A mass product importing script. Necessary to make grouped product associations quickly.
      Store Manager for Magento: Absolutely vital IMO for making changes to lots of products very quickly. Expensive, but great software.
      Amasty parts finder: Enables searching of large amounts of products based upon certain product attributes.
      EU VAT Grouper extension Enables 0% VAT for European transactions when a valid EU tax number is used.
      Google Web Font: Fredericka the Great

      Hosting: Hostgator level 7 VPS.

      This will be an ongoing project with constant tweaks here and there, plus there are a good few thousand products still to be added. Any feedback welcome! Thanks.
    #1022243

  • Re: Gemstone Website

    Posted 11 years 7 months ago
    • I really don't like all-white style.
      But, maybe, it's just me.
    #1022578
    • ladbroke's Avatar
    • ladbroke
    • Sr. Rocketeer
    • Posts: 166
    • Thanks: 4

    Re: Gemstone Website

    Posted 11 years 7 months ago
    • I know what you mean, but I wanted it to be very minimal, I just kept paring it down until I was left with a very minimal template. There was 2 reasons for that; most importantly when all the images are added there will be lots of colour and I didn't want the template competing for visual dominance. Secondly, Magento can be a little sluggish even when you've spent time optimising it. With a minimal template hopefully this will help with page loading times.
    #1022887

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