What Is Your Website Worth?
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- Penn Wooding
- Elite Rocketeer
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apparently my website is worth $172,000
:cheesy:
I wish it was, I would sell it tomorrow
tweetvalue.com/www/oscarfishlover.com - http://www.Oscarfishlover.com - the website for great Oscar Fish advice and help
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- Penn Wooding
- Elite Rocketeer
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- I didn't come up with $172,000, that website states that is what my website is worth. Obviously I know this is a complete load of rubbish. There are absolutely loads of websites out there that claim to be able to value your website. If you just type your domain into Google you will find them. I just don't understand why these websites exist and what are supposed to achieve
- http://www.Oscarfishlover.com - the website for great Oscar Fish advice and help
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- Empowermom
- Hero Rocketeer
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I can give a few "possible" answers to this question. My post gives food for thought for both dot.com buyers and sellers.
There are "certain" individuals/companies who troll popular keywords and phrases. They then "buy up" popularkeyword.coms using those words/phrases. In turn, they re-market these sites to individuals at a seriously inflated price (sometimes making thousands) to someone who searches for a particular name, finds it and really, really wants it.
Example: If you just HAD TO have the name JohnSmithInBrooklyn.com and it was already owned by Blahblah Jones (in the U.S., Scotland or even Africa for that matter), you would have to purchase that name to use it or risk a copyright infringement and possible legal action. This can happen EVEN if you are the ONLY John Smith In Brooklyn that exists! The shysters who re-market and recycle these names count on your ignorance of these matters.In our "fad driven" society (and at any given moment) one key word or phrase may become outrageously popular and would thus produce almost immediate traffic from a pre-determined audience. Often, those people have nothing more than an "under construction" notice on the site and have no intention whatsoever of ever actually using it. They'll wait for some sucker to come along and beg for it!
Sometimes, they slap up a site with just a few reputable and useful articles based on popular key phrases, tell the bots it's static content which will benefit the public, and then they're an instant hit! Initially the traffic may be unbelievably high! As visitors return, however, traffic WILL dwindle if the site is not maintained. So there you have your prized domain name yet it is or may already be on the decline (based on the time of ownership AND the number of owners of that particular name).
From a purchaser's standpoint, the question is, do you know where the traffic comes from and/or "who" is supplying the figures? Are they credible sources? What makes you think so? If not, run, don't walk to another domain name. From a seller's standpoint, don't underestimate the purchasers out there now. Otherwise, you may pay for something that is worthless in the long haul or never sell your "priceless" site.
After all, if someone already thought of it, you are already passe. The lesson is, if the dot.com you want is already out there, you need to get more creative! Savvy, informed designers and/or businessmen/women will check these things out and decide for themselves what your dot.com is worth TO THEM. Even smarter people don't purchase a dot.com which already exists! There are, of course, extremely rare circumstances which are an exception to that rule and only you know if you are in that category.
An instance of "passe" would be the Demo Content on every Joomla install. Some will start out with that to get some exposure, others just to use while they learn the ropes. Either way, do a keyword search on that content, see how many sites are listed and where they rank.
Joomla.org is #1, of course, and then there are millions which come after. If you aren't Joomla.org, you'll probably never rank unless you are creating good quality content that they don't carry. Other than Joomla.org, chances are your content won't get many hits other than newbies, loyal followers or incidental passers-by.
When a site is ready for production, it's wise to remove that content or it will actually lower your rankings. Even though it's of value to the public, you are using "common" content.
That being stated, you may (but probably won't) get high traffic on any site based upon selected key words/phrases, SEO standing, etc. even when there is no content! But don't kid yourself, bots are now sophisticated enough to know when you are "cheating" in this arena. (Note: If you don't know what a "bot" is, stop here now, go to Joomla.org and look it up!)
There's a fine line, however, between what would actually "produce" a continual flow of traffic and that which is popular for only a moment. I believe it's referred to as a "flash in the pan" syndrome.
I believe in the philosophy, "There is no new thing under the sun...." A site's popularity ebbs and flows from moment to moment on the web. In the end, there is simply no "gimmick" to your site's value. Unless someone has access to your "actual" stats and logs on your server (God forbid!!!), they don't have a clue what it's worth!
Sheer perseverance is the major reason my site has survived but not without cost some months, a pittance of profits the next and a few "windfalls" during peak months. I have ups and downs and all arounds on traffic based upon whom I inform, how, and where I post notice that I have a new article. In short, I have long since quit looking at my stats and tried to focus on putting something of quality out there. If I have done my best, then and only do I feel a sense of accomplishment.
Bottom line is this: unless you are BBC, Fox, CBS, Mayo Clinic, Geico, (or RocketTheme <chuckle>) your site won't be "worth" much if you aren't aligned with some "buzz word," you don't have an established following and/or you do not have a solid reputation on the internet.
The better questions would be:-
How much is your site worth to YOU?
Is your "product" unique to you or are you just another internet storefront?
How far are you willing to go to be the best at what you are attempting to accomplish?
Are you truly "unique" or just another "fly by nighter" trying to cash in on the latest "internet fad"?
HOW is your name unique to you?
How will you establish your brand name?
How long might that take?
Whew! I should have put this on MY site this morning.
P.S. Whaddya' know. I just did.
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- RedRiverBlack
- Elite Rocketeer
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- Penn Wooding
- Elite Rocketeer
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- I suppose like high street businesses, online business website must have a monetary value depending on what sort of income they generate. I seem to recall Cruise.com being sold for a record amount of money a few years ago.
- http://www.Oscarfishlover.com - the website for great Oscar Fish advice and help
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- Empowermom
- Hero Rocketeer
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Absolutely... but some of these so called valuation sites don't have the truly important (and private) information readily available, now do they? So what is their cost basis? And to whom do they cater? The buyer, the seller? In the long haul, a site with modest profits and a proven following would be a more lucrative venture over the long haul than the flashy site with no real content or following to sustain it.
I will humbly make a small exception for Twitter, since they obviously "do" have a way to track the popularity of a site. The thing is, where is the traffic coming from, how many actual visitors vs. repeat visitors, etc. These are things, for various reasons, I like to keep private about my site. Certain "plug-ins" we get free from the "big boys" track more than I care to have tracked and when they publish their "statistics" it can enable or disable a site quickly. It concerns me for the privacy of my visitors and the cost of administration time spent trying to avoid having my addresses sold to harvesters and mass marketers.
My first slogan was "Harness the power of the Internet and Pursue your passions." BEFORE it was so "trendy" to do so. Certain keywords in turn caused a mountain of spam rolling my way. "Can you say "Viagra?: :shock:
And then, for instance, 20 friends with 20 friends with 20 friends can get you up and running for a few days, but how long does it last and how many stick? It's just such a vague analysis... but I'm betting they have a chart somewhere to explain why they (and only they) have the "true" value of your site, when in fact, only your P&L will tell that story. That is perhaps the strongest reason I don't lend much credence to such valuations.
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- Penn Wooding
- Elite Rocketeer
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I would imagine that sex is probably one of the most popular subjects on the Internet nowadays. So a domain like sex.com, porn.com is going to be worth a staggering amount of money as people are always going to be looking for sex on the Internet.
Isn't hindsight a wonderful thing? Imagine if we could go back to when.com domain started coming on the market but people really didn't know much about the Internet. Some people got very lucky. Probably cost them 100 bucks for a domain that is now worth many millions.
I would think that nowadays it will be an uphill struggle to create a domain and turn it into something that is worth millions. As the Bare Naked Ladies once said " It's All Been Done"
- http://www.Oscarfishlover.com - the website for great Oscar Fish advice and help
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