SEF, whats teh big deal with everyone being so hyped about SEF URL's? I have seen lots of posts lately in the usual forums abotu how peopel are throwuing fits and freaked out about SEF not working? Just wonderign what the deal behind these were. I thoguht it was jsut to strip the URL of the "?" cause it would confuse the spiders but that was back in the day and has since then been fixed by the search engines that matter. So what am i missing here?
There certainly is far too much hype.
That being said, these days, at the least people are after 'human' friendly URL's.
Joomla 1.5 will natively solve this I believe.
Brad Baker
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Yes, search engines are indexing URLs such as index.php?option=com_content&view=1 all right. So the built-in SEF (/content/view/blah/blah) is not really necessary. It also won't help your rankings.
Keyword URLs are the real thing, both for search engines and your human users. A URL such as /products/lawnmowers.html is about 1000% better than index.php?option... (if you're into lawnmowers, that is).
On a site with good content, if you switch from standard Joomla URLs or even so-called SEF URLs to keyword URLs, you'll see a huge difference in the SERPs. Keyword URLs are just so much better.
The downside is - since Joomla doesn't have this ability built in - that you need an external component such as OpenSEF, SEF Advance or ArtioSEF. That will add another layer of complexity to your site, and it will have an impact on performance.
Conclusion, if you're looking for better visibility on the search engines, don't use Joomla's standard URLs and don't bother with its SEF URLs either. Use a component that gives you keyword URLs.
Call it SEF, FURL or whatever, it all amounts to the same objective - to make URLs more readable to both humans and search engines, and will help some way towards a more semantic Web.
It also has the added benefit of retaining your links if you decide to change application platform at any time (another CMS, Blog app etc). To me that's a BIG benefit that has been overlooked by most.