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You don't mention which shopping cart system you are using. If you check the ecommerce section at
http://extensions.joomla.org
you will find lots of options but I don't think I have seen anything quite like the asp site option in your link.
Hope this helps
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I`m not actually using any shop right now, i just saw this site and really liked the way the shop browser was set up, if i can get hold of something similar, i will use it for one of my clients
In my opinion this kind of shop, set up like a product configurator is not very user friendly.
In this configuration you force the potential client to "work" to find information. I think this is not very wise to do.
Just my opinion of course
Daniel
"Everything is designed. Few things are designed well."
— Brian Reed
well the customer i had in mind sells specialised equipment, so his market would fair quite well with this kind of solution, it would in fact be easier for them to find their product becuase each item comes in many different "flavours".