Henning wrote:
I would say good content ... good SEO.
Never try to cheat.
Personally I try to discuss with my clients what is important for them, what kind of search terms will be probably used ... and after that we adjust the text. My experience is: every single word on the homepage counts.
An you need to evaluate results. SEO is a living thing.
Dead on. SEO is a living thing that you need to tend consistently. Good SEOs would not worry too much about SEO at all. Instead they worry about people.
SEO vs. People
They worry if their content are interesting enough as to attract people the instant they see it.
Many SEO plugins / extensions just add stuff that are almost useless such as keywords and meta description.