Excerpt from Marketing Study -Food for thought
-
-
- brian fleming
- Sr. Rocketeer
- Posts: 108
- Thanks: 0
-
Test Results: Simple Word Change in Email Hyperlink Raises Clicks 8.53%
SUMMARY: Can the wording used in your newsletter’s hyperlinks make a difference in clickthrough rates? The answer is yes.
Turns out that the right two or three click link words can lift your clickthroughs by more than 8%. Here are our notes on an experiment we did so you can try this easy test on your own newsletters.
Results From Our Hyperlink Test
As in many tests, not all of the answers to our questions were clear cut, but the most important ones were. For example, we discovered that the incumbent, "Continue here ...," wasn't doing our clickthrough rates any favors (well, so much for going with your gut).
Here were the differences in clickthroughs:
o "Click to continue": 8.53%
o "Continue to article": 3.3%
o "Read more": (-)1.8%
Regards to all
Brian
-
-
-
- CG Icon
- Hero Rocketeer
- Posts: 371
- Thanks: 0
-
read more implies more attention required
continue to article implies I may need to apply more attention but maybe not
Click to continue implies hope, that maybe it gets better,, adds a bit of dare,,," whats on the other side of that click"
Makes sense to me
-
-
-
- Andrew Eddie
- Rocketeer
- Posts: 71
- Thanks: 0
- Good observations. Thanks for that.
- Andrew Eddie
<><
The Art of Joomla - A Joomla Magazine - www.theartofjoomla.com
JXtended - Empowering the Web - jxtended.com
-
Time to create page: 0.056 seconds