Adsense tips for higher earnings
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- Emma griffith
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I thought it better to start a new topic here than to carry on where this post started which was in connection to meta description.
I am by no means an adsense guru, and probably have a lot more to learn yet, but I do quite well with adsense and makes up an important stream of my income.
One of the biggest mistakes I see is people not styling their ad block to best suit the style and design of their site. Now I am not saying we need to trick people into clicking on the ads but we certainly don't want to hit them with this is an ad either.
Google makes it really easy to customise the look of your ad units, whenever I start a new site I make a custom pallet and save it as the sites name so it is easy for me to locate.
Blending ads is probably one of the most important factors to attaining higher CTR, match the title of the ad to your own sites title colours and match the ad text again to the body text colour you are using, remove borders or blend to your background colour. For the ad URL a little more creativity is needed, you cannot blend the URL to the same colour as the ad background, so you need to take it to a close shade so it is not prominent.
Where ever possible integrate your ads into the content, I find link units work very well to the left or the right of the beginning of the content, but have also had good results from the larger square ad units also at the beginning of the article.
A blended ad half way through the article also works very well, just remember you are only allowed 3 ad units per piece of content and this includes ads that might be showing in module positions. For RT templates you might find the inset or inset2 module positions work well, you can blend the ad unit into the content and it is there in a pleasant format tickling your readers thoughts.
Sometimes it can be really difficult to get the right ads to show on your content, this can be caused by so many different factors and the URL can play a big part in that.
H1 to H6 tags are not so important for general SEO but they are important for adsense and you will find the adsense bots play particular attention to them so use your H tags correctly. You can also help the targeting along by using some Google tags
<!-- google_ad_section_start -->
<!-- google_ad_section_end -->
You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:
<!-- google_ad_section_start(weight=ignore) -->
With these tags added to your HTML code, your final code may look like the following:
<html><head><title>Section targeting</title></head>
<body>
<!-- google_ad_section_start -->
This is the text of your webpage. Most of your content resides here.
<!-- google_ad_section_end -->
</body>
</html>
You can find this information by visiting www.google.com/adsense/support/bin/answer.py?hl=en&answer=23168
This is just a mere taste of adsense optimisation, I welcome your own thoughts and suggestions and how you have had adsense success.
Don't be afraid to try different placements, and above all if you have a good site and the content is useful you cannot help but to generate a revenue stream, and make sure you have a look at cj.com there are many products that will probably complement your site well.
You will have to excuse my capitalistic ways personally I never build a website for the fun of it, or because it is a passion, it has to have a revenue model, I am soon moving to La Rochelle in France and can use all the extra revenue I can find
- Last Edit: 15 years 2 months ago by Emma griffith.
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- Penn Wooding
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Thanks for the great tips Emma. There was a module that enabled you to customize adsence from the Joomla administration i.e. colors, size etc. However, I can't find it, I'll have to have a proper look. I assume that some of the HTML you have supplied is okay for inside the module as well?
I'm going to have a play around with the colors and see what I come up with. I read somewhere that people are more likely to click on images,they also pay more, not sure if this is correct. - http://www.Oscarfishlover.com - the website for great Oscar Fish advice and help
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- Emma griffith
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Hi Penn, I think I have to say and please someone shoot me down if I am wrong but historically text ads have a higher conversion rate, I also think further to this banner blindness is also a major factor with image based ads.
It is being talked about around the traps that traditional banner placement especially the top banner position is almost a complete waste of time due to banner blindness.
With Joomla I use easy adsense extensions.joomla.org/extensions/ads-a-a...ates/google-ads/5549 It does not have the ability to change the ad colours though. I have to look more for better modules for Joomla as I have no been able to find modules as good as what is available for Wordpress. Although the easy adsense module does have a handy feature of IP blocking which can be great for your own IP address to make sure no accidents happen.
The tags I included don't actually go inside the module, they are inserted in your actual article in between the section or text you wish to help further target the ad block.
Edit: here is a module for Joomla that apparently allows you to customise colours etc I haven't tried it yet but here it is extensions.joomla.org/extensions/ads-a-a...ates/google-ads/2876
This one also looks quite good for injection into content without the need for content tags, which are never a good option with multiple page sites extensions.joomla.org/extensions/ads-a-a...ates/google-ads/4995
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- Penn Wooding
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That is interesting about the image ads, personally, I think that text ads may appeal to more people since you normally have various links rather than just one image. I want to be a little careful with where I place ads because speaking from a personal point of view, I get a little bit annoyed when arriving at a page and the first thing I see is a load of Google ads at the top of the page, and spread throughout the whole article. I'm trying to add my ads so they are visible but not intrusive. Take the Joompack
joomlapack.net/help-support-documentation/
website for instant, they have a whacking great Google ad at the top of the page. I would say that most people visiting this website for a purpose and are not interested in clicking on the other links.
People visiting my website will be looking for information on fish, I want them to be able to see the content they are looking for straight away and not have to scroll down past loads of Google ads to find it. That's why at the moment I have a small advertising banner at the top of the page just above the heading , and a vertical banner on the right hand side just underneath the menu. Yes, I want to and some money, however I don't want to put people off with loads of commercial advertisements.
I have been using easy absense, seems to work pretty well
I've decided I'm going to try some rectangular boxes amongst my content and see what happens - http://www.Oscarfishlover.com - the website for great Oscar Fish advice and help
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- Emma griffith
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Totally agree with you there Penn, to me their placement of that ad borders on stupid, when I use beginning of content ads I always wrap the text around the ad. It is true you do not want to overshadow your content with ads, many sites I see run far too many ads and in many cases it equals less revenue.
Also it does depend on your goal, in my case most of the sites are there purely for revenue, although the content is good it is designed to enhance the CTR your goal is not the same with your site so I think in many ways your top and side placement is a good idea.
I will be very interested to hear how your changes work out for you, please report back when you have had enough time to see if it has made a positive impression. (why am I on RT at 1am - agh!
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- Penn Wooding
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What is your opinion of this Google AdSence layout? one of them is a horizontal 468 x 60 banner, the other one I think is something like 300 x 390, something like that. I don't know if it's going to be possible to make all of the ads rather than on all the pages because of how the meta headings are made up. For instance, if healthy diet is in the title, there's not much you can do from stopping ads representing human diets, or is there?
www.oscarfishlover.com/swollen-abdomen-articles-121
www.oscarfishlover.com/breeding-oscar-fish - http://www.Oscarfishlover.com - the website for great Oscar Fish advice and help
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- Penn Wooding
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- After rearranging my adsence on a couple of my websites, the clicks went up to 21 yesterday, okay, that is not an awful lot, however that is quite an improvement so it does seem that having your Google ad sense in the correct place is certainly very important.
- http://www.Oscarfishlover.com - the website for great Oscar Fish advice and help
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- Emma griffith
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Hi Penn, sorry been a little tied up tonight, any movement up is a good thing! I had a quick look last night at the pages you told me to look at, my only concern was the large square ad, if you are going to use a module position and not inject it into the content I would probably suggest using a 468 banner or even better a 750 if it fits.
I think it is a little intrusive having the large square just before the content, also I could match your titles of the ads to the sites ad title colour or just change from default google blue, again it all has to do with psychology and even though it is still the same ad you might be surprised at he CTR increase.
HAHA just had another look you have changed the colours looks great
have a look at one of the ad injectors then you can put to the left of the content and wrap the beginning paragraph around the add, integrates really nicely and feels less ad like
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- Penn Wooding
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- I did think it was a little intrusive I wasn't particularly happy. Anyway, I've now changed and I think it's a little better. How do you wrap the text around an ad?
- http://www.Oscarfishlover.com - the website for great Oscar Fish advice and help
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- Emma griffith
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Hi Pen, you can use a normal div style to float left or right for example
<div style="float: left; width: 250px;">
<script type="text/javascript"><!--
google_ad_client = "pub-your adsense no";
/* This is my floating left ad */
google_ad_slot = "7059055102";
google_ad_width = 234;
google_ad_height = 60;
//-->
</script>
<script type="text/javascript"
src=" pagead2.googlesyndication.com/pagead/show_ads.js ">
</script></div>
This is for in content ads, but an easier way would be to use one of the adsense injector plug-ins extensions.joomla.org/extensions/ads-a-a...ates/google-ads/4995
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