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To put it simply, create great content, don't be underhanded in how you advertise or build links, and make your site as easy for search engines to index as possible. These tips will make a world of difference to how easy your website is to discover.
RocketTheme Articles /blog/design/248-infographic-technical-seo-tipsYes, it might make total sense that this banner space should be used for something, but wouldn't it be better to use it to advertise specific areas of your site (or other sites you own) in lieu of an eyesore like this? You might also want to avoid conflicting sponsors.
RocketTheme Documentation /docs/technical_tips/blogging/sponsors.mdAs a WordPress website owner who is looking to advertise his services or distribute its content, you have email marketing to help you pitch in viewers and visitors. Through this blog post, you will know why email marketing is so sought after, at this point in time.
Wordpress Articles /blog/wordpress/250-a-complete-guide-to-creating-a-wordpress-email-marketing-campaign