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A complete guide to creating a WordPress Email Marketing Campaign

The definitive purpose of any WordPress website is to draw visitors who keep coming back. You can be a business website, a budding designer, a media house or just a newbie developer who is setting up a new website; we are sure that you would want repetitive readers who are interested in your content.

A website takes much effort to float well on the surface and distributing the content to a regular segment is no less than another added challenge. Communicating with this segment requires a mode and the market has many to offer.

Email is considered as the most personal mode of communication with the people we haven’t met or will ever meet. Since the digital world is so expansive, e-mailing becomes our only option for a formal and meaningful communication.

As a WordPress website owner who is looking to advertise his services or distribute its content, you have email marketing to help you pitch in viewers and visitors.

Through this blog post, you will know why email marketing is so sought after, at this point in time. We also aspire to help you with a detailed guide about creating the perfect email marketing campaign for your WordPress site. So, let’s keep reading.

Email marketing: The most viable option for content distribution

Asking people to visit your website and read its content is equivalent to inviting yourself to a dinner party at their houses. This stark comparison might be a little too brave. But, this is actually how crucial it gets on the part of a visitor. You need to convince the targeted audience that you have the best engaging content to offer. You cannot deliberately just draw them in; and that is why it is called ‘Spamming’.

Why Email Marketing?

  • The concept exists because it has worked well for a lot of marketers. Firstly, you are aware of your potential customers and you are not blasting emails to random citizens of the Internet.
  • A lot of, and we really mean that a lot of people still scroll through their email inboxes every morning. If your Subject line from the mail has been done effectively, consider the content read. So, always make sure that you put it up only after giving your subject a well-deserved thought.
  • Most importantly, getting an email list and reaching out your segmented audience is cheap.
  • With so many online tools available to track the email results, you can analyze how successful is your email marketing campaign.

How to do Email Marketing the Pro-way?

Now, this section calls for the most of your attention. If you want to do email marketing well, you need to be prepared. A checklist will help you, but not in its eternity. To begin with, you must choose an apt Email marketing service that has been priced competitively and offers the best in the market features. You can find some of the best email marketing service providers here.

Segmenting the Audience:

Prepare a strategy before sending out your marketing e-mails to new people. Firstly, figure out the relevant audience that would be interested in your newsletters. People are reluctant towards submitting their email addresses to a new email list with a fear of receiving many unworthy emails. Make sure that you are not one of them.

Different lists need to be made for the same set of subscribers. Some subscribers might be interested in the blog posts; others might want to know more about your new products or services. After you have streamlined the requirement, sending successful mails will be easy.

Drafting the Mail

A simple and clear introduction will be a good start to wooing someone into subscribing to your email list. After you have made a list, make sure that the email that you draft has all the necessary pointers discussed below:

  • Compose a short and clear introduction.
  • Give a reason to the reader about why they should subscribe to the list.
  • The SUBJECT LINE must be paid the most attention. If it is not carefully structured, people might consider your mail as a spam and not read it.
  • If you plan to add links to the email, make sure that they are correct and not broken.
  • Always add links to your social media channels, so that subscribers are able to learn more about you. This will inculcate trust.
  • Be very clear about asking the email readers into submitting for a subscription. Your Call-To-Action must be loud and clear.
  • Always test send your email to see its final structure. You can also print it out for a final preview.
  • Choose an appropriate time to send this first draft. If it’s a festive day or season, you better put it off to a more suitable time in the future.

Entertaining a new site visitor

Visitors will be driven to your website, after they are convinced of your first email. This is a very crucial point in the timeline of conversion. Many potential subscribers will leave the website if the content fails to impress them. Also, they need to be reminded about the purpose of their visit to your website.

  • Properly placing popups and slide-ins will help them subscribe to your list.
  • An Opt in form over your site’s landing page and its featured posts.
  • A lead generation plugin like OptinMonster can help you.
  • A footer Bar at the end of the website is the place where most of the conversions happen.

Pitching the Subscribers

After you have properly sent the first mail inviting people to subscribe to your email list, we are pretty sure that there are substantial conversions. Always send them a prompt email confirming their subscription, followed by a ‘Thank you’ page. A final ‘Success’ page is important to convey the message that the subscription has been confirmed. FYI, people unsubscribe to a list as well. This is bad news. So, it is very important that you take the right steps in order to retain your subscribers in a manner that they actually go through your newsletters.

  • Be consistent when sending email and newsletters to your subscribers. Try to summarize your weekly offerings so that they don’t get bombarded with many emails from you. If you fail to do so, you will be at the receiving end of a lost subscription.
  • If you have a high traffic website and it needs to give out content daily, you can do so. But, make sure that you don’t skip because there will be subscribers waiting to hear from you.
  • You should inform your subscribers about your schedule in advance; like in the first email message.
  • Scheduling your content delivery is a wise thing to do. You won’t miss out sending emails on crucial times.
  • Use an Autoresponder like AWeber to save your time and still make the subscriber feel valued. Here are the top 10 Autoresponder tools.

Bonus Tips:

  • Buying email lists is a big NO. If you do so, the whole idea of your email marketing campaign will be trashed. Targeted audience is the only audience that is helpful for your website’s traffic.
  • Always remember that Email marketing is a relationship building activity. Regular engagement with them will strengthen the relationship and turn them into a loyal audience base.
  • The end of this whole activity is the click through rate. Make sure that you analyze this result periodically to assess how successful your email marketing campaign is.
  • Email marketing is great but do not forget to keep your social media uptight as well. Your social channels will help you get more people to visit your website.
  • Make your website error free so that visitors have no issues while surfing through the content. Always use a trusted web hosting service to keep major disruptive issues at bay.

To Sum Up:

If you follow the above mentioned steps, we are very sure that this detailed guide will help you engage the right audience for your super valuable WordPress website. If you are setting up a new website and still have questions regarding your email marketing campaign, please feel free to drop a comment below.

We always look forward to receiving your valuable feedback for our posts.

About The Author:

Kiera Hayes is a passionate Blogger and Web Developer. She enjoys reading and writing articles whenever she gets time from her work.

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