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Responsive web design (RWD) seems to be the order of the day as search trends have changed a lot, with more and more people are using their different mobile devices rather than PC/laptops. If you want your site to work properly and give the best user experience to all segments of your target audience, you are required to design your website for the devices they make use of.

An excellent RWD uses media queries, fluid layouts and flexible images to offer users the best experience regardless of the devices they are using to access the site. Have a look at some key points that discloses some amazing facts about RWD.

Same Browsing Experience on Both PC & Mobile Devices

Better user experience is one of the main benefits of responsive design. A website must easily load both on desktop as well as mobile devices. When you browse a responsive website with your mobile device, you don't have to waste your precious time with zooming, shrinking, and pinching your screen. The website adjusts to your screen size automatically and allows users to navigate easily from one page to another. Most of people will leave your site quickly if it is different to use.

Website Loading Time & Performance

Google and Internet users love fast-loading sites. Most visitors will leave your site immediately if it takes too much time to load. Responsive websites offer the optimal viewing experience of a website on all devices and load fast. When a site loads faster, it attracts a huge flow of online traffic, which results in the improved performance and decreased bounce rate.

Cost Effective

Responsive website eliminates development time and cost, up to a great extent. Instead of wasting your precious time, money and energy to create a separate mobile website (apart from traditional desktop website), the responsive design helps you to optimize your website for all devices. With it, you can save lots of money to be invested in the creation of separate websites.

Boosts ROI

Responsive design abolishes plenty of issues related to the functionality, performance, feel and look of your website. A website which is modern, clean and sleek, gives the best user experience to visitors, satisfy them easily, builds trust and generate revenues. There are many top brands who have accelerated their ROI by making their website responsive. Online shoppers love to surf responsive websites for a long period of time. More visitors means, more sales and more leads, which means high ROI.

Improve Visibility in Major Search Engines

Search engine visibility is a matter of great importance for web-based business operators. The basic rule of getting high visibility in Google and other search engines to display authentic and relevant contents on your website which contain main terms, used by people while searching for your type of business.

Your site's responsiveness on mobile devices matters a lot for Google, and it displays your pages or the entire site in its ranking accordingly. If your make your site mobile responsive, it will get substantial traffic and its ranking will get improved.

Save Bandwidth

When you operate a website that receives a huge traffic with millions of Internet users landing on your webpage daily, then you need to implement a responsive web design with an intention to save a considerable amount of bandwidth.

Just make sure that you remove all unimportant page elements that will be served on digital devices apart from the desktop. Also, optimize your site's images for these devices. This will help you in two ways- a sharp reduction in the HTTP requests to your web server and increasing your site's speed for mobile users.

Performance on Different Browsers

When you browse a website using different Internet browsers, they may offer totally different experiences on different browsers. Did you ever think why the same website offer diverse experience on various browsers? Well, it happens because of parsing, rendering and also in the manner browsers reads the code and show it on your screen.

Browser differences forces you to create websites that offer great user experience to all users on different browsing platform. Here, you need to seek the help of professional web designers who know HTML, CSS, browsers issues very well and they are aware of a number of ways to trace potential problems and fix them easily before making a website live.

Responsive Website Design: Not A Panacea to All Problems

Although responsive design is an important factor of a website, it will not make site good or bad. It is absolutely true that responsive design allows a website to have a large installment of traffic and provide a better experience on mobile devices, but the site itself is not basically made better or worse only due to it. Simply, responsive design is important, but not mandatory.

You can obtain a healthy shower of online traffic even on simple websites if you do quality SEO, aggressive SMO and provide user-friendly contents to your readers.

No Need To Design All Sites “Mobile First”

As mobile device use for internet searches are increasing rapidly, it has become a trend among site designers to think about “Mobile first”. Here, you don't need to get impressed with the growing number of mobile users. In place of it, you must concentrate on what your user and potential customers want. For example- Have a look at your site web analytics and if you find that overall mobile use of your website is just 10%, then they are in minority.

It doesn't mean they should be ignored, but you need to keep things in proper perspective. If you think mobile first, then it is a design problem, not a website problem. Some websites (such as consumer commodities, entertainment, services, etc) are based on customer service. Thinking about the mobile experience of such websites in the early stage will not be important. Therefore, you need to determine how significant the mobile experience is for your site's visitors and make plans accordingly.

Most Sites Can be Changed into Responsive

Generally, most sites can be converted to responsive. However, there are some sites (such as data tables, high-definition video sites, etc) are some exceptions to it. These problems can be solved easily by seeking the help of expert web designers.

In general, responsive conversion projects consume between 60%-80% of the time and effort while creating a new site from the scratch, it would be a wise idea to devote more time and re-design a website that works well on all screen sizes.

Summary

Responsive website design is in practice at a large scale. Don't be a part of the mad rush. Just evaluate the above mentioned points (when it comes to design your website and make it responsive) and take steps accordingly to ensure success in digital business.

Author Bio: Lucy Barre is an extremely talented blogger by hobby. She loves to write technical articles related to WordPress, Web Development, HTML, etc. She is currently working at HireWPGeeks, a leading WordPress Development Company, you can follow her company on Twitter.

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