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How to Choose the Perfect WordPress Theme for Your Business Website?


Have you decided to use WordPress for your business website? You have made a right decision as WordPress is a powerful open-source content management system that based on PHP and MySQL.

This advanced open-source platform either installed on a web server that is a part of an Internet hosting service or on a network host. Supported by a huge community with outwardly infinite resources for customizing your business website, WordPress is used by almost half of all new websites.

When it comes to choosing a right and feature-rich WordPress theme for your business website, you will realize that popularity comes with a price tag. Almost thousands upon thousands of themes obtainable to choose from.

Currently, there are thousands upon thousands of premium WordPress themes available. There are also various professional WordPress theme development companies that provide rich quality theme development service.

If you are looking for the right theme for your WordPress business website and you do not want to get lost in the different options obtainable on the web, you should consider some of the key points at the time of choosing a theme for your site. These points can help you to find a reliable theme that meets your business requirements.

Look at these key points you need to consider when choosing a theme:

Go with Simplicity

Today, you can find a lot of WordPress themes that come with different colors, multifaceted layouts, flashy animations and more. Many times, you may think to choose such theme for your business, but these are not the right themes that you need.

Even you should consider a theme that has a simple layout design as it will be helpful for you to support your goal. Make sure that the theme looks good and give an elegant look without compromising on usability.

You should look that the theme’s presentation style is not extremely complicated because the main purpose of the design is to help users to search information that they need. Such themes can help you to achieve your business goals within stipulated time.

If you end selecting a theme that looks wonderful, but doesn’t help you to get new business or subscribers, it is not a good theme. If users are not easily finding their way around your website, then you have selected the wrong theme for you. Therefore, you make sure that you choose an awesome theme that works for your users and your business.

Design and User Experience

As we all know that the main purpose of the theme is to ensure that your business site looks wonderful and show off your brand in the best possible light. The design can be subjective, so you can boost the odds of searching a well-designed theme by following a few steps:

  • First, you can begin searching on all those websites, where the best and professional designers are selling their themes. ThemeForest is the right platform, where you will get plenty of options.
  • The second step is you should spend some time browsing the demo. You need to check out that whether your website feels easy to use or not. Does your website make you feel bizarre by looking at it? Does your website excite you?

Ultimately, you need to be sure about selecting a theme that is cross-browser compatible and has been developed considering convenience in mind.

Responsive is Not an Optional Any longer

Talking about responsive themes, they are known for adjusting their layout on different screen sizes and devices. It is also reported that the huge amount of web traffic mainly comes from mobile and other handheld devices.

Depending on your business website’s topic, the number can vary and go higher than 50% of your traffic. Even Google prefers mobile friendly websites while giving mobile search results. It doesn’t matter what type and demographics of a website you have, it is essential for all types of websites to be responsive and completely mobile friendly.

There are various WordPress themes that are responsive by default, so make sure that you choose a theme that is responsive and supports mobile as it will bring lots of new opportunities for your business.

Once you choose a responsive theme and you want to determine about it that whether it is good or not for your business site, you can run a demo through Google’s new mobile-friendliness tool.

Compatible with Different Browsers

When you choose a theme, it is the most important point that you need to consider as your visitors are using different browsers and devices to access your website; therefore, selecting a theme that supports with different browsers would be a right choice.

You need to ensure that your website appears same in every environment and works efficiently without any hassle. It would be quite difficult to do in case if your theme doesn’t provide that functionality from the get-go.

Some of the different ways are there to know that whether the theme you have selected has cross-browser and device compatibility built on it or not. You can check the live demo on different browsers and the simplest way is to check out the information in the theme’s promotional materials.

Easy to Customize

Today, a customization dashboard is extremely common in a lot of themes. It will solve the problem of having to make direct changes to style sheets. Along with it, some of the plugins like Visual Page Editor, etc. have made it easy to develop complex page structures without having to touch code even.

However, some of these WYSIWYG editors are limited, but eventually, you will find it beneficial to get a website appearing attractive with least efforts. In case, developers have a demo of their administration panel to show, it would be recommended to ensure that you can customize everything you need to in the theme so that you can make it as you want for your business.

Wrap-up

These are some of the key points that you can consider while selecting a WordPress theme for your business. These points will help you to choose a right theme that loaded with enormous features and functionalities that you are looking for.

Apart from this, you can develop your own WordPress theme that meets your site’s requirements; you just need to get in touch with a leading WordPress theme development company that has expertise in developing a theme for varied businesses.

About the author: Sohel is Software Engineer and enjoys exploring the latest mobile app development technologies and taking on new challenges. We works with Space-O Technologies company and contributes on all high quality blogs like RocketTheme  and shares his development experience with blog's reader.